Social responsibility and sustainability are at the heart of everything we do. We go above and beyond to ensure that our clothing intelligent center and suppliers meet our exacting standards and expectations. It's sustainable fashion as you've never seen it before.
Earth-Friendly Materials
The biggest problem with most fast fashion is the materials. Cotton usually comes from heavily water-intensive practices that pump out CO2. Our materials are different. We use exclusively organic cotton, recycled cotton, and recycled polyester to guarantee the sustainability of our products. We work with the Better Cotton Initiative to source cotton that’s safer for everyone.
Energy and Water Reduction Practices
Denim is one of the mainstays of our production. Yet, conventional practices devour water and energy, especially during the washing stage. We pioneer innovative practices and technologies to reduce water and electricity consumption. In fact, every factory we work with is SEDEX-certified, meaning they comply with an established set of environmental, social, and governance (ESG) standards.
Employing Advanced Technologies
From laser machines to ozone e-Flow, we rely on cutting-edge technologies and techniques to minimise our resources and carbon footprint. e-Flow technology, for example, employs nanobubbles of air to carry chemicals into the garments while using a minimal quantity of water and zero discharge. It helps us slash our pollution.
Sustainability isn't just about protecting the natural environment; it's about caring for the people who live and work in it. Reducing pollution and conserving resources are crucial, but never at the expense of the individuals making our products. One major challenge is the lack of transparency in modern supply chains. Sourcing materials and clothing that meet strict ethical and ecological standards requires strong connections. That's why we work closely with our suppliers and manufacturers, including Aarron Denim fabric mill and R&D centre in Bangladesh, to ensure we uphold the highest standards. We take our responsibility seriously. All our suppliers are required to adhere to regulations covering child labour, health and safety, fair compensation, non-discrimination, working hours, management systems, and the rights to association and collective bargaining. Our vertically integrated supply chain ensures transparency and accountability every step of the way. For us, there's no other way to do it. We believe in a fashion industry that's ethical, sustainable, and transparent, prioritising both the planet and its people.
But it’s not just about what you don’t do; it’s about being proactive. Ruhrose also donates clothing to underprivileged children, provides sanitary napkins for female workers, and hosts celebrations for special occasion ssuch as Earth Day and Environment Day.
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